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Small Business Marketing Gangnam Style!
Unless you have been living in a hole or or you have head your head buried in the sand for a few weeks, it?s been pretty impossible to miss the phenomenon that is the Korean music ?star? PSY?s Gangnam Style hit song!
Please don?t ask me what it is or what it means but if you haven?t seen it, I?ve added his video to the bottom of this post? please don?t get too excited or embarrass yourself by attempting to do the dance in the office? ?believe me, they never let you forget it? errr? ok, well maybe that was just me!
Small Business marketing Gangnam Style
In case you haven?t seen it, the Korean music star pops some hilarious dance moves while wearing his trademark sunglasses, tuxedo and loafers and has enjoyed global fame since his video?s release. In fact check these stats?
As of October 17, 2012, the music video has been viewed over 480 million times on YouTube and is the site?s 7th most watched video!
This goes to show how much websites like YouTube are an integral part of our daily lives and just how they can explode with videos going viral across the globe. Justin Bieber shot to stardom through it. So did PSY, who was previously only popular in his home country of Korea.
If you think how big Gangnam style is thanks to youtube, surely this shows how vital video marketing is on probably a much smaller scale, to small business owners and marketers.
When it comes to marketing, using video and sites like YouTube gives everyone a level playing field to compete on, whether you are a sole trader or a multi-national business. ?Videos help you build not only stronger relationships but they help you do it significantly quicker too!
It can be used to build much stronger relationships with your clients and prospects if you are prepared to stand in front of a camera and talk? not something everybody is comfortable with I know, but if you can do it, you definitely make a bigger impact and grow your reputation.
Of course there are other ways you can get your message out there with video. You can create powerpoint presentations and then play them and speak over the presentation, just using a cheap microphone like this one from Amazon. ?Use a free screen service like Screenr and you are away and making videos!
Create your own Youtube channel and upload your videos!?Of course you need to get metaphorical ?bums on seats? so you need to tell people you?ve made a video and uploaded it to youtube?
Here?s a quick tip? Youtube, like Google likes to show videos that are popular and the more popular they are and the speed in which they get views is vitally important. So, when you are ready to upload a video, make sure you have a strategy in place that you can immediately roll out to get views. So do this?.
- Make your video and have it ready to upload to Youtube
- Write an email and a blogpost explaining the content of your video and what people can learn from it and have it ready to send out
- Upload your video, add the youtube link to your email campaign and immediately send the email to your database.
- Then instantly share the video on all your other social media channels like facebook and twitter
- Add the video to your blog and publish it
If you do all these things at once and you get views quickly, youtube will see it?s popular and push it up the rankings, resulting in even more views!
Here are a few pointers for a successful video marketing campaign:
1. Like everything in your marketing, what is of upmost importance is the quality of your content! Try and make your videos and the ideas you include to be catchy, unique and interesting. Encourage people to share and give people something interesting to talk about with their friends.
2. Ensure you are consistent in the messages and the core values to present. This is all part of your brand and reputation that will help you build a community and a following.
3. To make sure you connect with the viewers of your videos, make them personal, honest and ensure you maintain integrity? talk about what you know about in a personal way that communicates your personality. Be genuine as people will see straight through you if you pretend to be something you are not! They should feel that your videos add value and really help them and definitely don?t just sell! Of course you can add calles to action in appropriate place but if you make it all about selling you will turn people off!
4. Like all social media, interract with people who comment. Always try and reply and converse with people and obviously a good way of getting ideas for future videos is to ask people to add questions that you can respond to with more videos.
So ultimately, if you are not using video marketing as part of your small business marketing strategy, then just give it a go!
See how easy it is to be a success? if PSY can do it with Gangnam Style, then so can YOU!
Check his video out below to see what all the fuss is about? and as always, leave your comments at the foot of this post!
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Source: http://www.printrepublicblog.com/small-business-marketing-gangnam-style/
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