Tuenti, Telefonica?s Answer To Facebook And Twitter, Opens Up To Users Worldwide

Tuenti, a Spanish social network with 13 million users that the carrier Telefonica majority-acquired back in 2010 for $99 million, is today kicking off a global launch -- the first time it will be available outside of Spain and beyond an invitation-only basis. At the same time, Telefonica is adding in some new features to the free service as it looks to go head-to-head with Facebook and Twitter, particularly in the space of mobile social networking, where Tuenti already counts 6 million users: it's launching an integrated mobile messaging app as well as beta versions of Tuenti apps for Android and BlackBerry devices, with iOS and Windows Phone apps (latter pictured here) due "in the coming weeks." Telefonica's footprint spans both mobile and fixed operations across Europe and Latin America, covering 25 countries and 309 million users, and the carrier is hoping that this captive audience will be a natural user base for this latest foray into services beyond basic voice and network connectivity. In keeping with that global footprint, Tuenti is launching today in?English, Spanish, Portuguese, French, German, Italian, Dutch, Slovak, and Czech. To date, Telefonica notes that?Tuenti is the most-trafficked website in Spain, with 6 million monthly mobile users, 40 billion monthly pageviews, and 400 million chat messages sent per day.

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